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Welcome to Geneva!

The time has finally arrived for the 2007 Tea & Coffee World Cup in Geneva, from June 3 - 5. (For more information, visit www.tcworldcup.com/geneva). This is our magazine’s 10th Symposium & Exhibition, thus far. To date, we have held many successful World Cups in Vienna (1994 and 1997), Barcelona (1999), Amsterdam (2001), Kuala Lumpur (2002), Rome (2003), Singapore (2004), Hamburg (2005) and Shanghai (2006).

Geneva is an ideal central location in Europe — not only because it provides ease of travel, but is also host to the green coffee purchasing arms of the major roasters and green coffee importers.

We hold our Exhibition & Symposiums in order to bring the global tea and coffee industries together to discuss the future of the industry, and to help trade members prepare for what is new and to come. Our Exhibition floor boosts over 100 companies, which will be displaying their wares and services including tea, green coffee, retail store supplies, processing, roasting and packing equipment, and much more. Everything useful to tea and coffee businesses will be available on this exhibition floor.

Nearly 55 speakers have set aside their time to help us deliver informative and educational tea and coffee Symposiums, such as the Italian National Espresso Institute (INEI) of Italy, which is again conducting a very special interactive seminar on brewing and serving a classic Italian espresso.

We are indebted to these individuals for the wealth of knowledge and expertise they bring to our World Cup Show. Our Tea and Coffee Symposiums will focus on the latest information available from producers, promoting these products on the internet, and guarding the family business.

We expect this event will give the industry ample opportunity to celebrate the positives and joys of our industry; motivating us all to take on the challenge of disseminating them. We thank all our speakers for articulating their passion.

We invite you all to come and enjoy our Tea & Coffee World Cup in Geneva!

Jane McCabe
Editor & Co-Publisher


Tea & Coffee - May, 2007

Tea & Coffee Trade Journal is published monthly by Lockwood Publications, Inc., 3743 Crescent St., 2nd Floor, Long Island City, NY 11101 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945. HTML production and Copyright © 2000 - 2013 by Keys Technologies and Tea & Coffee Trade Journal.

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