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Java City Merges with Campbell-Bewley Group
Sacramento’s Java City will expand its national presence and enter overseas markets through a merger with the Campbell-Bewley Group, an international catering company and Ireland’s leading coffee and tea retailer, states the companies.

The partnership leaves intact the Java City brand and retail operations, which since 1985 have steadily grown from a single coffee house into a regional fixture with 37 cafés on the West Coast, in addition to more than 300 licensed cafés throughout the United States. Java City’s Caravali Collection, a line of Seattle-style roasted coffee, will also continue to be sold.

Now Campbell-Bewley will take Java City and market it to a much wider audience - though its business in Ireland, the United Kingdom and Europe, as well as through a joint venture agreement to supply Java City coffee to food-service giant Aramark in North America.

Meanwhile, Java City founder Tom Weborg will remain with the company in Sacramento, while shifting focus from day-to-day management to marketing and business development.

“Our alliance with Campbell-Bewley allows us to partner with a company that has values similar to those of Java City. What that means is that we’re not going to lose our uniqueness, and the quality of our coffee will remain unchanged,” Weborg said. “At the same time, this merger takes Java City to an entirely new level and creates more opportunity for us.”

With revenues of $45 million last year, Java City joins an organization with revenues exceeding $200 million a year with more than 5,500 employees working in three divisions: catering, coffee and tea manufacture and retail shops, which include Rebecca’s Cafés based in Boston, Massachusetts. Its coffee and tea manufacturing division, Bewley’s, originates from a shop founded in Dublin by Joshua Bewley in 1830.

Service Your Bunn On Line
Complete and up-to-date service information on Bunn beverage equipment is now available on Bunn-o-matic’s web site at www.bunnomatic.com. Service manuals, illustrated parts books, and BUNN Bulletins announcing product changes have been added to the site. These publications can be accessed at www.bunnomatic.com/pages/commpage/specifier/servindx.htm. Manuals are continuously updated so when a manual is downloaded from the web site it contains the most up-to-date information. Illustrated Parts and Service Manuals for the complete line of Bunn equipment are included on the web site, including models that have been discontinued.

Service information on the site is easily accessed and can be bookmarked for quick reference. This service information is available in PDF (portable document format) files which can be downloaded to a personal computer using Adobe’s Acrobat Reader, free software which can be obtained through a link on www.bunnomatic.com. The information can then be printed out and/or stored for later use. The BUNN web site also includes product specification sheets.

Starbucks Calling All Coffee Growers!
Starbucks Coffee Company issued an open call recently to every coffee grower, exporter and importer to submit their finest coffee to its Seattle Tasting Room, for consideration as the first ever Starbucks Special Reserve Coffee.

“In our history, we’ve never selected just one of our coffees as our favorite - as the single best coffee of the season. Starbucks Special Reserve will be just that,” explains Mary Williams, senior vice president of coffee for Starbucks. “The search for Starbucks Special Reserve will be very exciting, because we will challenge the coffee growing world and ourselves to find the best coffee of the year, regardless of growing region, crop size or other factors. We want to find the absolute best of the best, and offer it to those customers who are as passionate about coffee as we are.”

Until the end of July, Starbucks will accept samples from around the world, roasting and testing the beans for aroma, acidity, body and flavor. Then in September, Starbucks will unveil its Special Reserve Estate Coffee-a limited offering of Starbucks’ favorite single estate offering.

In order to ensure that the program benefits coffee producers as well as coffee consumers, partial proceeds from the sale of Starbucks Special Reserve coffees will be directed back to the community from which the coffee is ultimately chosen.

Those interested in participating in the search should send a one-pound (454-gram) coffee sample, with all pertinent details about the coffee and its availability to Starbucks Coffee Company, Coffee Department, 2401 Utah Avenue South, Seattle, WA 98134. Samples must be marked “Starbucks Special Reserve.”

Coffee & Tea Expo Heats Up Canada
The Canadian Coffee & Tea Expo and the Coffee Association of Canada (CAC), a national trade association representing the coffee industry in Canada, have joined forces to create Canada’s largest industry exhibition and conference. The Canadian Coffee & Tea Expo 2001, together with the CAC’s 10th annual conference will take place September 9 - 11, 2001 at the Toronto Congress Centre and International Plaza Hotel & Convention Centre.

This year’s combined event will attract important buyers and decision makers of the Canadian coffee retailing , foodservice and manufacturing sectors to its major exhibition and conference. It will feature a two-day trade show with over 100 exhibitors displaying their newest products, including growers and importers of green coffees and organic teas, coffee roasters of all sizes, manufacturers of super-automatic espresso machines, beverage containers, beverage mixes and other suppliers to the industry.

The three-day educational program will include informative seminars and presentations by experts and educators covering topics ranging from the latest industry statistics and trends to increasing sales and hiring the right staff. Foodservice operators will also have the opportunity to brush up on their knowledge and skills with barista training, coffee cuppings and tea tastings.

Important networking events include the CAC’s annual golf tournament, industry gala dinner and welcome reception.

“Coffee is the number one beverage served in the foodservice industry and Canada ranks 12th in coffee consumption in the world. The staging of this year’s Canadian Coffee & Tea Expo with the CAC’s 10th Annual Conference creates the ideal venue to highlight all aspects of this vital trade in Canada,” said Sandy McAlpine, president of the CAC.

In its fourth year, the Canadian Coffee & Tea Expo is Canada’s premiere trade show and education forum for the coffee and tea industries. The Coffee Association of Canada is the primary advocate and spokesperson for the coffee industry in Canada.

The Canadian Coffee & Tea Expo 2001 and the Coffee Association of Canada’s 10th annual conference runs from Sunday, September 9 to Tuesday, September 11, 2001 at the Toronto Congress Centre, 650 Dixon Rd. and the International Plaza Hotel & Convention Centre, 655 Dixon Rd., Toronto, Ontario.

For exhibitor information or registration call: (416) 784-3831, or (416) 784-1283. Check out the latest show updates at www.coffeeculture.net.

Coffee Fests Chooses Three Permanent Homes
Coffee Fest, the trade show where coffee and tea business happens, has announced permanent location for immediate future of the show and the industry. During Coffee Fest’s ten-year industry, the show has traveled to more than 17 cities. For the first time ever, Coffee Fest will reside in the three most popular destinations starting in 2002.

Seattle, home of Festivals Inc., the company that produces Coffee Fest, has always been and will now be a permanent location for the trade show. “Seattle, the coffee capital of the world, based on per capita consumption,” widely known for its coffee lovers will continue to remain a permanent destination for the trade shows, states Coffee Fest. Coffee Fest Seattle is scheduled for October 26 - 28, 2001.

Las Vegas, a favorite Coffee Fest destination, will be the Coffee Fest’s permanent host as well, starting with a show on March 1 - 3, 2002 at the Riviera Hotel.

The third permanent home for Coffee Fest will be Atlantic City. According to show producer David Heilbrunn, “Atlantic City is a prime location for Coffee Fest. The area is great for many reasons, including its location in relation to other major cities such as New York, Philadelphia, Washington D.C., and Boston.”

Coffee Fest is designed as both an educational tool and marketing vehicle for “the continued growth and proliferation of the specialty coffee and gourmet tea industries,” and is designed for coffee house owners, specialty retailers, restaurant owners and entrepreneurs.

Tea & Coffee - May/June 2001

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