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C O N T E N T S
Special Feature:
Moving Beyond Candy Canes & Mistletoe
The Holidays Anytime

By Carolina Pichardo
Decorating and bright colors are no longer just for Christmas, with companies venturing into marketing other festivities, such as Valentine’s Day, Mother’s Day, even the change of the seasons...
Coffee Feature:
Ethiopia’s Branding Battle
By Joel Starr & Timothy J. Castle

The struggle between Ethiopia and other organizations only seems to integrate deeper, thus complicating the chances of reconciliation or mutual agreements. What are both sides claiming and defending?
Tea Feature:
Packaging: It’s In The Bag
By Jane Pettigrew
The average tea consumer still prefers to brew tea using a teabag. However, what type of bag should they choose? A quick review of the different ‘bag styles’ that are now available should help you decide.
Cup Service:
Swiss Water Process
The 100% Chemical Free Decaf Coffee

By Serena Norr
The patented Swiss Water Process is renowned for its 100% chemical free use of water to decaffeinate. This organically certified blend is one of the world’s most preferred and available only from Vancouver, Canada.

D e p a r t m e n t s
From the Editor's Desk:
NCA Convention Convenes

World News:
Coffee and Tea Reports from the Front Line.

Calendar:
What's Happening in Coffee and Tea, and Where.

Product Showcase:
Tea and Coffee Innovations...

Trade News:
From the Tea and Coffee Industry.


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