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Brown Writes Major Beverage Report
Suzanne Brown has just completed the first publication for the coffee trade titled Coffee in the U.S. Market 2004. The book, published by the Beverage Marketing Corporation, was released the first of December.

While the Beverage Marketing Corporation publishes 30 annual reports on the alcoholic and non-alcoholic beverage industry, the coffee book is the first of its kind devoted to every segment of the industry and is sold to companies and firms for $4,395 each, printed or $4,695 on CD-ROM.

The report consists of a detailed analysis of the U.S. coffee market with data on leading companies, second tier companies, brands, packaging, channels of distribution, regional markets, imports/exports, pricing, demographics, advertising, 5-year growth projections and more.

Commenting on her first book publication, Brown said, “I was hoping my first book would be a consumer coffee/tea compilation of recipes and entertaining ideas. After researching, compiling, writing and working with a team of analysts and editors on this publication, I think I’ll still leave that coffee/tea book on the back hob.”

For more information, visit www.beveragemarketing.com/coffeeus.htm

X Café Hires Jay Elfman To Head up East Coast Sales
Jay Elfman has returned to X Café LLC, a manufacturer of shelf-stable coffee extracts as division manager - East and will be heading up sales efforts on the East Coast of the U.S. and Canada, as far west as Ohio. Michael Bindel, v.p. of sales, will continue to head up national sales efforts and will focus on the Midwest and West Coast. Elfman served with the company from its founding in 2000 for two years, heading up the company’s sales and marketing department. During that time, he was instrumental in planting the seeds of liquid coffee throughout the industry.

X Café’s corporate office is in Princeton, Maine, with its coffee roasting/extraction facility in Portland, Maine.


December 12, 2004, age 82.

Jua Hafers was a well-known member of the Brazilian and International coffee trade.

Jua was a pilot with the Brazilian Air Force during World War II and after training in the U.S.A., he served the Allied Forces in South American. After the war he joined the Suplicy family commodity firm, Escriptorio Suplicy, and served as manager of their Santos office...He became a coffee farmer with a Fazenda in Parana and also found time to pursue his interests in painting and photography.

He was appointed managing director of the Brazilian Coffee Institute (IBC) office in New York in 1958 and served in this capacity for many years. He was also appointed Brazilian representative on the PanAmerican Coffee Bureau.

After leaving government service he opened the coffee trading office, Suplicy Cacique in New York, joining the interests of the two Brazilian coffee firms.

During this period, his artistic talents were recognized and rewarded with an individual Photography Exhibition at the Krasner Gallery on Madison Avenue in New York.

Jua leaves many close family members and friends in Brazil including his brother Luiz Suplicy Hafers, ex-President of the Brazilian Rural Society.

September 23, 2004, age 92.

Paul Higgins had a distinguished career in the Canadian food industry for over 60 years. He was owner and president of Canada’s oldest Tea & Coffee company, Mother Parker’s Tea & Coffee Inc.

He received the coveted Golden Pencil Award in 1969, Tea & Coffee’s Man of the Year Award in 1991 and the We Care Hall of Fame Humanitarian Award in 1998.

Higgins was a world class equestrian. His career as a show jumper culminated at Madison Square Gardens on his beloved mare Lady Byng when they won the puissance in the mid 1920s.

He died peacefully surrounded by his family. He leaves his wife, Evelyn, and his five children, Sandra (Hank Mathews), Paddy Ann (Latham Burns), Shelagh (David Wilson), Paul Jr. (Ursula) and Michael (Bruce McCartney).

In lieu of flowers, a donation may be made to the Alzheimer Society, 2323 Yonge Street, Toronto, Ontario, M4P 2C9 Canada. Tel: (1)(416) 322-6560.

Tea & Coffee - February/March, 2005


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