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Café Tres Coracoes Becomes Part of Elite
Elite Industries Ltd. Israel, the parent company of the coffee companies Koffiebranderij Fort in Itegem, E.P. Leidsche in the Netherlands and of Elite Poland, Rumania, Hungary and Turkey has taken over a Brazilian coffee roasting company.

By taking over Café Tres Coracoes, one of Brazil’s leading coffee companies, the Elite group has made its entry into the Brazilian market.

The total population in Brazil approximately amounts to 170 million people. Brazil is considered the second largest coffee market after the United States in terms of coffee consumption.

Elite’s entry into the Brazilian is an important milestone in the group’s development into a growing international company with a global sphere of activity.

Wilbur Curtis Facility Relocates
Wilbur Curtis Company recently completed its move to a highly-modernized, renovated facility, consolidating its five offices and plant locations under one roof. Its close proximity to the old headquarters (only eight miles away) has allowed Curtis to retain all of its employees, many of whom have been with the company for a number of years.

“Now that we’re all in the same building, we can increase our production efficiency to better serve our growing customer base,” said Kevin Curtis, vice president of marketing. “The demand for beverage systems of all kinds has exploded lately, so this move gives us the ability to meet that need.”

Wilbur Curtis Company began as a small, family-owned foodservice coffee equipment company in 1941. Today the business has become an international manufacturer of beverage systems. The company recently released its Full Line Catalog outlining all of its beverage systems, including commercial coffee brewers, iced tea brewers, hot soup dispensers, specialty drink machines, new cold/frozen granita systems and more.

Sintercafé Announces Winners of 2000’s Cup Competition
This year’s Sintercafé Cup Competition was organized by The Specialty Coffee Association of Costa Rica and sponsored by ICAFE. A total of 42 samples from the 1999-2000 crop were submitted for the cupping. These samples were drawn from actual shipments by ICAFE.

A local panel of judges blind-cupped the samples twice in order to choose the best seven to be presented at Sintercafé. In first place was a Doka Estate from The Coffee Source. In second place was a Manigordo from Cia. Continental and in third place was San Antonio Tres Ríos Patio Dried from The Coffee Source. The panel of judges was composed of Roland W. Veit (Head Judge) of Paragon Trading, USA; Mary Williams of Starbucks Coffee, USA; Jim Reynolds of Peets Coffee & Tea, U.S.A; Romeo Barbara of Taloca, Switzerland; Raimo Varsa of Meira, Finland; Abraham Begashew, Official Cupper of Ethiopia; Juan Carlos Selva of ICAFE (Costa Rican Coffee Institute), Costa Rica.

Starbucks and Microsoft to Combine to Connect Customers to Wireless Web
Starbucks Coffee Co. and Microsoft Corp. announced that they will join to create a high-speed, connected environment in Starbucks locations across North America using MobileStar Network Corp.’s wireless broadband network.

Customers will be able to access broadband content and services using their own wirelessly enabled laptops, smart phones, Pocket PCs and other handheld devices at Starbucks locations.

Mobilestar, a wireless broadband internet service provider, will deploy the network infrastructure.

“Starbucks’ customers will enjoy an even better in-store experience, thanks to our combining Microsoft software and technology with Starbucks’ focus on serving its customers’ needs,” said Steve Ballmer, president and CEO of Microsoft.

During the upcoming year, the companies will work together to develop services that leverage the power of the wireless broadband network. For instance, customers will be able to download the latest information on local arts and entertainment and shop on-line while enjoying their beverage. In addition, customers using the Mobilestar wireless broadband service will be able to check their e-mail and access corporate intranets to stay connected to the office.

First World Barista Competition Held
Among the events held during the World Coffee Conference 2000 in Monte Carlo on the Mediterranean coast, was the first official World Barista Championship The competition was a joint venture between SCAA and SCAE and may act as a model for future competitions.

The competition attracted competing baristas from 14 nations worldwide. Most of them had qualified through national finals and were appointed by the various national chapters of the SCAE.

The 14 contestants were screened down to 6 for the final through semi finals on Friday and Saturday. Judges were also from all over the world - one of which was Don Holly of the SCAA. No judge was on the panel when a fellow countryman competed. During the final competition, there was a huge and very professional coffee bar, built for the event by the SCAE Italian chapter, and lots of cheering fans tried as best they could to inspire their candidates to perform at their peak.

In the final competition, baristas were all given five minutes to prepare drinks on the supplied Brasilia equipment with their own secret blends of espresso brought from home. Then they had to produce 4 espressos, 4 cappuccinos and 4 servings of their special signature drink in 15 minutes only. Points were given in the following categories: technical skills, beverage appearance, taste/flavor and personal appearance. Baristas were rated on a scale from 1-10 for each individual drink by each judge.

The first World Barista Championship went to Robert Thoresen from Norway. He is Nordic Champion already and has previously won the Norwegian Championship twice. His skills behind the machine and tasty espressos topped by a very special signature drink left no doubt for the judges. Erla Kristisdottir of Iceland won second place and Martin Hillebrandt of Denmark came in third.

The 2nd World Barista Championship is scheduled to take place during the SCAA annual conference in Miami in April 2001.

NYBOT to Lead Discussion at SCAA Conference
TThe New York Board of Trade (NYBOT) will be co-producing along with Tea & Coffee Trade Journal a roundtable discussion with coffee industry leaders on managing price risk associated with buying green coffee. The discussion will be carried live over NYBOT’s web site, www.nybot.com. It will take place at the upcoming 13th Annual Specialty Coffee Conference, sponsored by the Specialty Coffee Association of America (SCAA), which will be held in Miami Beach, Florida, on Friday, April 20, 2001.

“Managing price risk is extremely important to coffee industry members throughout the world,” said Mark D. Fichtel, president and CEO of NYBOT, “which is why we’re carrying this event live over the internet. I would also like to add to the price risk discussion by addressing our proposed coffee Mini-Contract.”

Event topics will include: basic and specific risks; the importance of practicing risk management; methods to manage risk; and future developments with managing risk.

NYBOT will carry the discussion live over its web site as part of its Live on the Web series. To hear the discussion, participants must first download RealPlayer 8 on their computers (which is free and can be accomplished from the NYBOT site).

The roundtable discussion will be a part of the Specialty Coffee Conference, which is sponsored by the Specialty Coffee Association of America (SCAA). The event moderator will be Oscar Schaps, managing director of Hencorp Coffee Group. Participants will be: Mark D. Fichtel, president and CEO of NYBOT; Henry Dunlop, president of Atlantic (USA), Inc.; Christian Wolthers, vice president of Blasers & Wolthers; and Michael Corcoran, executive vice president of InterCommercial Markets. The roaster for the event will be announced at a later point.

The New York Board of Trade (NYBOT) is the parent company of the Coffee, Sugar and Cocoa Exchange, Inc. (CSCE) and the New York Cotton Exchange (NYCE). Through its two exchanges and their subsidiaries and divisions, including the New York Futures Exchange (NYFE), FINEX, and Citrus Associates, NYBOT offers a wide variety of agricultural, currency and index products.

Tea & Coffee - February/March 2001


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