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C O N T E N T S
Special Feature:
90 Years Ago in Tea & Coffee Trade Journal
By Mike Ferguson
Take a trip back in time and discover what Tea & Coffee Trade Journal was reporting in 1918.
Coffee Feature:
Steps to Combat a Fear Economy: Surveys That Work
By David J. Morris & Lon L. LaFlamme

Itís time to get real. It doesnít take a seasoned economist to recognize that specialty coffee sales are threatened with a continued meltdown through at least 2009. Now, more than ever, it is critical to provide products, services and a coffee house atmosphere your customers crave every day.
Tea Feature:
Private Label for the Smaller-Sized
Specialty Tea Business

By Randy Altman
Private label is one of the most secretive aspects of the tea industry. Here, Tea & Coffee Trade Journal gets an inside look.
Specialty News:
Cupping Isnít Just for Coffee Anymore
By Alexis Rubinstein
Trust your taste buds. Donít choose syrups based on reputation, popularity or price alone. Who knows what works best with your coffee better than you? Conduct your own syrup tasting experiment, or use the results of ours. Your customers will surely thank you.

D e p a r t m e n t s
From the Editor's Desk:
Changes for the New Year

World News:
Coffee and Tea Reports from the Front Line.

Calendar:
What's Happening in Coffee and Tea, and Where.

Product Showcase:
Tea and Coffee Innovations...

Trade News:
From the Tea and Coffee Industry.


Tea Fair - China


Tea & Coffee Trade Journal is published monthly by Lockwood Publications, Inc., 3743 Crescent St., 2nd Floor, Long Island City, NY 11101 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945. HTML production and Copyright © 2000 - 2013 by Keys Technologies and Tea & Coffee Trade Journal.

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